Week 6

Summary of Work for Week 6

  1. Read the article by Vivian Castro
  2. Watch the videos referenced in the article and the videos below – ,
  3. Create and post a proposal for a ZOOM video-art work and prepare to discuss your proposal with the class. Include images/research in your description.

During Tech Talk time – Nathan will discuss how to download a free copy of Davinci Resolve, and promote Davinci Resolve video editing workshops. All students will need to edit videos for new works soon. See Courselink for dates and times of upcoming workshops, and video workshops on the Resources page in this blog.

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See the full text here and watch the videos highlighted in the text!

Candice Breitz

Breitz’s experiments in the field of portraiture can cumulatively be described as an ongoing anthropology of the fan. Beginning with ‘Legend (A Portrait of Bob Marley),’ which was shot in Jamaica in 2005, Breitz has subsequently set up temporary portrait studios in Berlin [for ‘King (A Portrait of Michael Jackson)’], Milan [for ‘Queen (A Portrait of Madonna)’] and Newcastle [for ‘Working Class Hero (A Portrait of John Lennon)’]. The portraits have thus far followed the same procedural logic, and have been governed by the same tight conceptual framework. In each case, Breitz first sets out to identify ardent fans of the musical icon to be portrayed, by placing ads in newspapers, magazines and fanzines, as well as on the Internet. Those who respond to this initial call (typically numbering in their hundreds) are then put through a rigorous set of procedures designed to exclude less than authentic fans of the celebrity in question, in order to arrive at the final group of participants.

The individuals who appear in these works have thus stepped forward to identify themselves as fans, and have been included purely on this basis: all other factors – their appearance; their ability to sing, act or dance; their gender and age – are treated as irrelevant for the purpose of selection. Each of the selected fans is offered the opportunity to re-perform a complete album, from the first song to the last, in a professional recording studio. The conditions are thus set for a typological study, as each of the participants steps into the studio, one by one, to offer their version of the same album under the same basic conditions. Having set the parameters of the experience, Breitz then allows the performances to unfold with little directorial interference. It is left up to each fan to decide what to wear, whether to use props, how to address the camera, when and if to dance, whether and how to follow the lead or backing vocals, how to behave between tracks, and whether to mimic the original recording or seek interpretive distance from it. Diverse as they are, the portraits are collectively characterized by a riveting tension between the somewhat inflexible conditions under which each shoot takes place (conditions which both reflect and reflect upon the severe limitations for creativity within the commodified realm of mass entertainment), and the struggle of each fan to register an idiosyncratic performance despite these conditions. In the process of this struggle, the singers generate an a cappella cover version of the album that scripts the work, a re-recording which might best be described as a ‘portrait’ of the original album. Although the portraits stubbornly insist on the exact format and duration of the original albums that they take as their templates, they specifically exclude the auratic voices and familiar musical arrangements from the original version, so that the star in question ultimately remains present in the work only in the unaccompanied voices of his/her fans.

The portraits evoke their mainstream entertainment counterparts (such as American Idol or Pop Idol), but also take significant distance from their reality television cousins: Breitz promises her subjects neither fame nor fortune. What she offers them is an opportunity to record the songs that have come to soundtrack their lives in whatever way they choose. The non-hierarchical grids that she uses to organize the final presentation of the fans in each portrait, allow Breitz to deliberately sidestep the question of who has fared better or worse under the conditions that she has created for these quasi-anthropological visual essays on the culture of the fan. Whether the fans who pay tribute to their icons in her portraits are victims of a coercive culture industry or users of a culture that they creatively absorb and translate according to their needs, is left to the viewer to decide. If the dignity of the portrayed fans remains surprisingly intact, it is because rather than prompting us to laugh at the fans that she lines up, Breitz forces us to reflect on the extent to which pop music has infiltrated our own biographies. From Candace Breitz

FACTUM TREMBLAY, 2009

Left: Natalyn Tremblay (born 3 April, 1980).
Right: Jocelyn Tremblay (born 3 April, 1980).

FACTUM TREMBLAY is usually shown as a dual-channel video installation on two vertically-mounted plasma displays hung alongside one another. For exhibition purposes, the footage loops endlessly without beginning or end. For more info on FACTUM and to view other portraits from this series, see Factum

To produce the series of works collectively titled FACTUM (2010), Candice Breitz conducted intensive interviews with seven pairs of identical twins and a single set of identical triplets in and around Toronto during the summer of 2009, footage from which she then edited seven dual-channel video installations (and one tri-channel video installation). Like Robert Rauschenberg’s near-identical paintings FACTUM I and FACTUM II (both 1957), from which the series borrows its title, each interviewee in FACTUM is an imperfect facsimile of their twin: their apparent identicality is soon disrupted by a host of subtle differences.

Breitz chose to work with monozygotic twins (and triplets) who spent their formative lives together and who thus draw on shared memories and experience. Each pair of twins was filmed over the course of one long day in a domestic environment designated by the twins – most chose to shoot in the home of one twin, or in their shared home. In each case, Breitz interviewed Twin A for approximately 5–7 hours in the absence of his/her sibling and then directed the same set of questions separately to Twin B. Designed to give each individual the opportunity to narrate his/her own story as s/he chose, the questions covered intimate areas such as childhood, sibling rivalry and family matters, but also zoomed out to allow each subject to address his/her relationship to the world at large.

Some questions were specifically slanted to shed light on the mysterious terrain of subject formation: the twins were asked to lend comment, for example, on the nature-nurture debate, or to offer their thoughts on evolution versus creation. Other questions invited the twins to share personal anecdotes or key memories. According to their level of comfort before the camera, some individuals were willing to enter into minute and graphic autobiographical detail, while others set distinct boundaries.

Pipilotti Rist: Open my Glade

Each pair of twins was asked to style themselves as identically as possible for the camera, and left to decide how diligently they wished to fulfill the request. For some the superficial sameness that resulted – almost immediately to be undermined by innumerable small differences that manifest themselves throughout the interview – became an apt metaphor for the projections of sameness that they had been subject to all their lives.

Each pair of interviews was later woven together in the editing studio to create a somewhat stereoscopic dual-channel portrait. Breitz’s edits accentuate the push-and-pull relationship between the siblings. As the twins relate their stories, sharp distinctions in their voices, their attitudes, their body language, and their views on the world become apparent. At times they gravitate towards each other, offering almost the same syntax and gestures to describe memory, while at other moments they differ vastly in their conclusions on topics they both consider vital. Breitz’s presence is strongly tangible in each twin portrait – her jagged editing style distances the works from the truth claims of conventional documentary, suggesting that the intertwining forces of fact and fiction are always at play in auto/biography.

FACTUM raises questions not only about twinship per se, but also about the struggle that each individual must negotiate in defining him or herself as distinct, while facing constant reminders of the relative role of others in the process of self-definition.https://www.youtube.com/watch?v=nYDh_D1G0hU&feature=emb_imp_woyt&ab_channel=FACTLiverpool

Excercise:

Post a proposal (with images/research/referenes) for some kind of ZOOM based video artwork you want to make. Play with, and think about this in your notes.

Consider the history of video art – and ways artists have experimented with the medium of video itself right from its early days of mass use. Artists sometimes manipulated the hardware, the software, and used video technologies in ways that were not intended. They found ways to connect video to sculpture, performance, and initiated what we now take for granted as remix culture. They used video to make intimate confessionals, experiment with their own bodies, and explore possibilities for art in public space that was critical of commercialism and conformity.

Explore the platform of ZOOM and consider its intended use for business meetings and class presentations. Experiment and play with the tools to see what other kinds of images, communications, and relationships might happen there. Test its possibilities, and explore how the platforms we learn and socialize and do business on – can lend insight to the medium itself, and to this historical moment we are living in right now.

We will discuss your proposals in class – to refine them and find possible collaborators.

Week 5

All work (from week 1-5) due AT THE LATEST: Tuesday Feb. 23rd (before next class, after reading week!)

  1. Complete your video art work and post on the blog with a title and description. Include references to lecture materials and artists studied in class.
  2. Make sure all of the work assigned from weeks 1-5 is complete – notes and exercises should all be on your blog page by next week.

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I will be checking your Student page on the blog to find the work from the past 5 weeks. If work is incomplete, your will be deducted according to the amount of work incomplete. If everything is complete and the minimum requirements of each assignment are met – you will automatically receive a 75%. If it is completed with above-average level of curiosity, investment, effort and understanding of ideas – you may receive a higher grade.

See each week’s post to find a summary of work that should be on your blog.

Notes for weeks 1-5 (worth 20% of final grade)

Notes will be evaluated for completion, evidence of curiosity and full engagement with material, level of understanding of critical ideas at play.

Exercises for weeks 1-5 (worth 20% of final grade)

Exercises will be evaluated for completion, evidence of historical precedents for the work, understanding of conceptual ideas at play, evidence of technical investment and effort, evidence of experimentation and adventurousness.

TECH TALK TIME: In this week’s class, Nathan will talk about formatting your videos for uploading to the blog, and how to upload media to WordPress. Bring your questions – Nathan will join us for the last 20 minutes of each class.

Week 4

Summary of work for Week 4:

  1. Look at the works of artists relating to trees and other natural phenomena.
  2. Actively explore the work of Benny Nemerofsky Ramsay, including doing the guided audio walk, among trees.
  3. Propose a gesture or exercise of your own to relate intimately with a tree, or other natural object for a work of video art. Include images and notes to discuss with class next week.

Artists commune with nature:

Considering we are all in strict lockdown conditions, and prevented from being close to other people, we are going to explore recent works of contemporary art involving TREES – and make a new work based on a gesture performed with trees and other natural phenomena.

Look at these projects by artists involving encounters with plants, trees and nature.

Machine Project: Houseplant Vacation 2010.

Simon Starling

Tabernas Desert Run, 2005

Rebecca Belmore: Speaking to Their Mother

Belmore wanted to make a huge, loud megaphone for protest – and developed this work at the Banff Centre for the Arts. The work functions as a sculpture, and a functional megaphone for Indigenous people to speak to the land – “to our mother, to the earth” and to feel connected, and unafraid to express an urgency to care for and protect the land. See the video below as the artist discusses the impetus for the project.

Shawna Dempsey and Lori Milan: Lesbian National Parks and Services

Lesbian National Parks and Services was founded in 1997 to insert a lesbian presence into the landscape. In full uniform as Lesbian Rangers, Shawna Dempsey and Lorri Millan patrol parklands, challenging the general public’s ideas of tourism, recreation, and the “natural” environment. Equipped with informative brochures and well-researched knowledge, they are a visible homosexual presence in spaces where concepts of history and biology exclude all but a very few.

Shawna Dempsey and Lori Milan: Lesbian National Parks and Services

See the video here: vimeo.com/132492078

Lesbian National Parks and Services: A Force of Nature follows the intrepid Lesbian Rangers as they patrol, educate, and illustrate lesbian survival skills. This documentary about the Force archly parodies the so-called objectivity of educational films, while playfully recasting the wilds from a lesbian perspective, calling into question prevalent notions of nature and normalcy. Scenes from tours-of-duty in the Arctic, Banff, Australia and Manitoba are interwoven with interviews, in a style reminiscent of National Film Board documentaries of the 1960s. From Junior Ranger boot camp to the perils of a deep-sea rescue, this valiant team roves the world, asking, “What is natural?” while serving and servicing the lesbian wilds. Premiered at the 2002 Sydney (Australia) Gay/Lesbian Film Festival. 24:00 min. Digital video. 2002. (From Dempsey and Milan)

Wolfgang Laib

Watch how Wolfgang Laib relates to flowers and his wider environment:

Benny Nemerofsky Ramsay

Explore the video and audio art of Benny Nemerofsky Ramsay on his site:

https://nemerofsky.ca/Voices

Some of his classic works include: Live to Tell, 2002, shot and edited to appear as surveillance footage.

Some of his new projects include:

Tunings – 2020 a work where the artist created living flower arrangements with performers and botanical materials. https://nemerofsky.ca/Tunings

Here is a video excerpt:

Read the article from Canadian Art below:

https://nemerofsky.ca/Trees-Are-Fags

DO THIS GUIDED AUDIO WALK:

Trees Are Fags is designed to be experienced on a dedicated website, with programming and sound design by Nikita Gaidakov. The piece is narrated by the artist, along with Matt Carter, Oskar Kirk Hansen, Bastien Pourtout, Ed Twaddle, Alberta Whittle, and Virginia Woolf. Bassoon performance by Ronan Whittern..

MAKE: Show prep work, and proposal with images, for a new work of video art on the blog:

You are going to draft a visual proposal for one new video – up to 5 minutes. You will find a safe (according to public health guidelines) way to relate to trees, or other natural phenomena – which may include earth, bushes, clouds, or even houseplants. You may or may not need to be physically present in the video to perform your gesture. You might choose to use voice-over to narrate the action, or represent the action in different ways. You may need to invent props or new arrangements, play with possibilities and post your ideas, images, and prep work for a video.

We will discuss your video proposals and share feedback in the next class.

(Note: The videos will be shot and edited next week – due in Week 6. )

Strictly follow all public health guidelines during the pandemic at all times – and when you make your work.

Consider the above examples, and your own need to commune and connect.

It may be practical, social, playful, spiritual, aesthetic or absurd. Create instructions for yourself to follow, and see what happens.

You may need to work on writing or text for your video – post all your prep work and we can workshop it together.

Reference works by artists in the lecture and readings in your proposal.

Consider what new insights or meaning about the moment, about yourself, or about nature do you hope to bring with your gestures?

Week III

The Three Movements, 2020. By Nathan Kasprzyk-Heuff

This banner was created to represent three major movements that are still prevalent in the 21st century. The bold stencil font was chosen in order to stand out visually and fight against domination, violence, and oppression.

Media: Adobe Illustrator and Photoshop, printer paper, string with party cup lights, shot on an iPhone 11 camera

Stylistic Features, 2020. By Nathan Kasprzyk-Heuff

The second banner uses the phrase “stylistic features” with fonts using detailed features including serifs and slabs, italics, red and yellow colours, distortion effects, shrinking and increasing sizes, as well as outlines. A string with party cup lights was chosen to create an illumination effect, shining the light on the text.

Media: Adobe Illustrator and Photoshop, printer paper, string, shot on an iPhone 11 camera

PROOF THAT THESE PHRASES CAME FROM DIRTY WORDS INTERESTING:

SELECT ARTISTS FROM BLOG READING:

Micah Lexier:

  • Ampersand
  • Two Equal Texts
  • Notes-to-Self (2007)

Laurel Woodcock:

  • wish you were here (2003)
  • on a clear day (2010)

Hiba Abdullah

Week 3

Summary of Work in Week 3:

  1. Look at the artworks and videos below

2. Read the article from Canadian Art.

3. Make a banner, hang it, and put a photo and description on the blog. (details below)

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LOOK AT: Artists who use text in their work including: Micah Lexier, Lenka Clayton, Laurel Woodcock and Hiba Abdullah.

Micah Lexier:

“Ampersand” is a collaborative installation on the walls of Toronto subway stop Sheppard & Leslie. In this project, Micah Lexier, asked locals to write the name of the station onto the tiles, which he later had installed.
2014
Two Equal Texts sets up the same situation, as each author invokes or points to the other in “his” text. Though one text preceded the other, neither is primary. Lexier emphasizes their equivalence so that resolution to the binary tensions of the work may not be found in the piece itself. It is instead left to the reader, who is positioned within a series of mediating states: between the right- and left-hand columns of the work’s design, between its visual and the verbal tactics and amidst its inquiry into the original and the derivative. From Lined & Unlined. https://linedandunlined.com/archive/at-least-you-can-read-it/
Micah Lexier, Notes-To-Self. 2007, Silkscreen ink on acrylic on canvas.
Laurel Woodcock, wish you were here, 2003
wish you were here (2003), a series of aerial-banner letters, references the popular postcard message. Woodcock draws our attention to ubiquitous phrases and words whose definition we take at face value, and we are happy to find that in a contemporary context, old phrases can be given new life. With her characteristic wit, the artist reveals that nothing is static.”

Image: https://canadianart.ca/news/news-brief-remembering-laurel-woodcock/
Text:https://canadianart.ca/reviews/laurel-woodcock/
Laurel Woodcock, on a clear day, 2010
“Language is more than inspiration for Woodcock: it is raw material, awaiting manipulation and reinterpretation. Rather than invent new phrases or author original prose and poetry, Woodcock explores the ability of common language to become layered with multiple and unexpected meanings; when presented in new contexts, familiar words, symbols and sayings acquire new significance while retaining reference to their primary definitions.
Woodcock treats words as ready-made or found objects, often lifting phrases from songs and screenplays. on a clear day (2010), four sky-blue aluminum panels originally produced for the Toronto Now space at the Art Gallery of Ontario, borrows its title phrase from two films:Gaby Dellal’s On a Clear Day (2005) and Vincente Minnelli’s On a Clear Day You Can See Forever (1970).”

image and text: https://canadianart.ca/reviews/laurel-woodcock/

Hiba Abdullah: Watch the whole interview below – Hiba makes text works and social practice works – she is also former Guelph grad. She discusses several of her projects pictured below:

http://hibaabdallah.com/everything-i-wanted-to-tell-you

2. Read this article from Canadian Art about the word “Interesting”

3. MAKE:

Using the article from Canadian Art above – isolate a few words, or a prhase, or a sentence to make a banner. Each letter should be on a separate piece of paper, and the letters should be strung onto a string or support of some kind. Use any colour, materials, and size of banner, but be ambitious and thoughtful – consider where you intend to hang the banner.

Take your words out of the context of the article, and put them into a new context in your home or neighbourhood. See how the chosen words, the look of your letters, and the scale of your banner affect meaning. See how putting your banner in different contexts expand/inform the meaning in surprising and evocative ways.

Make a banner, hang it up, and document it. Post a photo with a short description on our blog.

Here is a generic “banner” as an example:

Here is one with individual letters, made by a former student:

As always be safe and respectful to yourself and others, and follow public health guidelines. Be creative within the restrictions of the moment.

Week 2: Using Text as Art

  1. LOOK AT: Artists who use text in their work including: Yoko Ono, Jenny Holzer, John Baldessari, Barbara Krueger, Geurilla Girls, and Shelly Niro. And more contemporary examples including: Nadia Myre, Joi T. Arcand, Jon Rubin, Eleanor King, Micah Lexier, Lenka Clayton, Alisha Wormsley and Germaine Koh.

John Balderssari:

  • I Will Not Make Any More Boring Art, 1971
  • Tips for Artists Who Want to Sell, 1966-1968

Lenka Clayton:

  • Fruit and Other Things, 2018

Germaine Koh:

–        Dear Mercer, 2006
Yoko Ono:
–        Grapefruit, 1964
–        Billboards since 1960s, e.g. Fly, 1996; War is Over, 2008
Jenny Holzer, 
–        Truisms, since 1980
–        Survival Series, 1986
Barbara Kruger, 
–        Untitled (Your body is a battleground), 1989
–        BELIEF+DOUBT, since 2012
Guerrilla Girls, 
–        Guerrilla Girls Definition Of A Hypocrite, 1990
Shelley Niro,
–        The Shirt (detail), 2003
Joi T. Arcand, 
–        Northern Pawn, South Vietnam, 2009
–        Amber Motors, 2009
Nadia Myre, 
–        Indian Act, 2002
Eleanor King, 
–        No Justice No Peace, 2015
Jon Rubin:
–        The Last Billboard, 2010-2018
 
  • WRITE: Select TWO artworks from above to write about. Compare and contrast the different ways the artists use media (materials, platform, format) to express their message. How is the medium relevant to the message in each case? How are viewers expected to relate to the text in each case? (Write approx. 250 words).

Shelley Niro, The Shirt (detail), 2003

The first work that I chose was The Shirt (2003) by Shelley Niro. This is a photograph-based artwork from the lens of First Nations people criticizing European colonialism in America and consequences in the present day by parodying tourist souvenir tee-shirts and photographs . An Aboriginal woman is in the center of the work facing the camera, wearing a bandana with the American flag graphic, and wearing the tee-shirt with the texts. An American landscape is in the background of the work, adhering to the takeover and destruction of the land of Aboriginals. Rather than stating where the one or multiple people were visited, it states the impact of colonialism, in this case violence, annihilation, massacring, and that the next generations of the ancestors do not get as much as what the white European backgrounds get. No post-production effects were applied to this image and the materials used in this work already effectively communicate the issues.

Barbara Kruger, Untitled (Your body is a battleground), 1989

Untitled (Your body is a battleground) by Barbara Kruger is the second work that I chose to write about. This is another photograph medium like many of her other works as it features an appropriated close-up of a woman’s face portraying feminism. However, unlike Shelley Niro’s The Shirt featuring a landscape in the background, this work only features pure black and white images with a regular and inverted half, allowing the focus on the woman’s face and texts. This work is also larger than The Shirt as it was created to emulate a poster for the April 9, 1989 Women’s March in Washington for supporting legal abortion, birth control and women’s rights. It also differed from The Shirt as effects were applied to image after it was taken. The key titles within this work are in bold white on red background and hence the march, the small title says “support legal abortion birth control and women’s rights”, while the largest and central title is “Your Body is a Battleground.” Kruger states that pictures and words both work together for rallying and there is a combination of photographs and assertive texts that challenge the viewers.

Tory’s Book Stacks

The Establishment Man
how DO you become a witch?
The Mother In Law

For my book stacks, I wanted to play around with themes and narratives.

I think the first stack combines themes of toxic masculinity with American culture. I was inspired by Trump’s attitude and tone when speaking to the American people.

The second stack was simply the combination of spooky creatures (witches and vampires). The witch book is actually about practicing Wicca, while the vampire book is a fictional novel. I wanted to combine the real spiritual practice with the horrors people think of when they hear “witch”. I also think its formed a fun answer to the question presented in the witch book.

The final stack was intended to be funny. I Think many of us know a mother in law who gives someone anxiety. I liked the phrasing of “my age of anxiety” after “THE MOTHER IN LAW”. It seems like she IS the age of anxiety.

NOTES:

Book Stacks

Katchadorian specifically with their work on the series ‘Sorted Books’, gives new perspective and meaning to books, without any kind of description with the content inside them. Additionally, the series tells a story with multiple books, making the viewer almost no longer consider their individual contents anymore. Dymants work with his piece ‘One Billion Years’ used a similar approach, where the meaning of the work was not found in each individual book, but in the collection as a whole. Although the concept of both these works is very similar, as well as the execution being very similar, they give off completely different conclusions to each piece. Katchadorian uses the titles to write very short, poetic stories, that are worded in a somewhat choppy way, but still make sense, and flow nicely. Whereas Dymants tells a continuous, less poetic story over the past as well as the future, using book titles which are seemingly unrelated, but somehow connected and relevant, and keep track of time.

I took an approach similar to that of Katchadorian’s book stacks, making the title of the books create somewhat of a narrative between the books. To create this, I took all of the books I could find in my house and laid them out on the floor so I could see all of the titles. My library consisted of books I have used for classes over the past three years, as well as books I moved out of my childhood home with because I have an emotional connection to them, as well as books that I use for personal reference.

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Stars, Planets, and Galaxies, Nightmares in the sky, Weirdos From Another Planet. It’s a Magical World.
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A Room with a View: The Golden Hour, Sun, Wind, and Light.
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The Politics of Hunger, The Neverending Story. We are all Completely Beside Ourselves.

Week 2

SUMMARY OF WORK IN WEEK 2: (See details below)

  1. LOOK AT: Text as Art images, text and videos

2. WRITE: See reflection questions on text as art at the end.


  1. LOOK AT: Artists who use text in their work including: Yoko Ono, Jenny Holzer, John Baldessari, Barbara Krueger, Geurilla Girls, and Shelly Niro. And more contemporary examples including: Nadia Myre, Joi T. Arcand, Jon Rubin, Eleanor King, Micah Lexier, Lenka Clayton, Alisha Wormsley and Germaine Koh.

John Baldessari:

John Baldessari
I Will Not Make Any More Boring Art
1971

In 1971, the Nova Scotia College of Art and Design, Halifax, invited John Baldessari to exhibit his work. However, the college did not have the funds for Baldessari to travel to Halifax, so the artist proposed that the art students in Halifax act as his surrogates. The students were instructed by Baldessari to write “I will not make any more boring art” on the gallery walls for the duration of the exhibition (April 1-10, 1971). By enlisting the art students to slavishly write the phrase over and over, Baldessari poked fun at the entire system of art education, which he felt encouraged students to imitate rather than experiment and innovate. The artist also sent along a handwritten page of the phrase, from which the students produced prints. After the work’s completion, Baldessari committed his own version of the piece to videotape. The subversive, graffiti-like action of drawing directly on the gallery walls reflected the artist’s dissatisfaction with the limitations of traditional painting in the early 1970s. His interest in language-based performative actions that could be realized by others was a hallmark of early conceptual art.  (From Whitney.org)

From the exhibition Pure Beauty, works from the late 60’s.
John Baldessari, Tips for Artists Who Want to Sell, 1966-1968

By 1966, Baldessari was using photographs and text, or simply text, on canvas.[2] His early major works were canvas paintings that were empty but for painted statements derived from contemporary art theory. An early attempt of Baldessari’s included the hand-painted phrase “Suppose it is true after all? WHAT THEN?” (1967) on a heavily worked painted surface. However, this proved personally disappointing because the form and method conflicted with the objective use of language that he preferred to employ. Baldessari decided the solution was to remove his own hand from the construction of the image and to employ a commercial, lifeless style so that the text would impact the viewer without distractions. The words were then physically lettered by sign painters, in an unornamented black font. The first of this series presented the ironic statement “A TWO-DIMENSIONAL SURFACE WITHOUT ANY ARTICULATION IS A DEAD EXPERIENCE” (1967).”
text: https://en.wikipedia.org/wiki/John_Baldessari
image: https://imageobjecttext.com/tag/john-baldessari/
Lenka Clayton, Fruit and Other Things, 2018
Fruit and Other Things
Collaboration with Jon Rubin / Carnegie International 57th Edition 2018, Carnegie Museum of Pittsburgh

Full Project Website

“From 1896 to 1931 the Carnegie International selected artworks for its exhibitions from an international competition. The museum kept meticulous records, not only of all the works accepted, but of those rejected as well. Only the title, artist’s names, and the year of each work were recorded, no images exist. Over this 35 year span, 10,632 artworks were rejected from the exhibitions. For the duration of the 57th Carnegie International, each of the 10,632 rejected titles were made into individual hand-lettered text paintings. Each text painting was exhibited for a day, and then given away to visitors.”

Text and image: https://www.fruitandotherthings.com/home
Germaine Koh, Dear Mercer, 2006
“A form letter in various formats, used as my participation in fundraising events.
unlimited series”

text and image: http://germainekoh.com/ma/projects_detail.cfm?pg=projects&projectID=19
YOKO ONO, Grapefruit, 1964
Conversation Piece, an event score from Grapefruit, 1964.

“Ono’s event scores were intended to replace a physical work of art with written instructions or suggestions for acts that the person experiencing them could create. Pulse Piece, for example, suggests, “Listen to each other’s pulse by putting your ear on the other’s stomach. 1963 Winter.” The activities usually highlight a simple day-to-day activity. Often considered a Fluxus work, Grapefruit has become a monument of conceptual art. The title comes from the way Ono felt about herself: a hybrid between American and Japanese identities, the way a grapefruit is a hybrid between a lemon and an orange.”

Text and Image:
https://www.swanngalleries.com/news/art-press-illustrated-books/2017/06/grapefruit-yoko-ono-guide-living-art/

Yoko Ono, FLY (1996), billboard installed in Richmond Virginia. Photo by Stephen Salpukas. Courtesy of Yoko Ono.
Composite of Yoko Ono’s billboards since the 1960’s.

Yoko Ono WAR IS OVER!, 2008-2009 IMAGINE PEACE in 24 languages Holiday Billboards Times Square, New York, NY Photo by: Karla Merrifield © Yoko Ono

Jenny Holzer, Truisms, 1980-
Image: http://gallery.98bowery.com/wp-content/uploads/Jen-Holzer-Truisms.jpg
http://classes.dma.ucla.edu/Spring05/25/artists.php?name=holzer&works=3

Holzer’s Truisms have become part of the public domain, displayed in storefronts, on outdoor walls and billboards, and in digital displays in museums, galleries, and other public places, such as Times Square in New York. Multitudes of people have seen them, read them, laughed at them, and been provoked by them. That is precisely the artist’s goal.

The Photostat, Truisms, seen here presents eighty-six of Holzer’s ongoing series of maxims. Variously insightful, aggressive, or comic, they express multiple viewpoints that the artist hopes will arouse a wide range of responses. A small selection of Truisms includes: “A lot of professionals are crackpots”; “Abuse of power comes as no surprise”; “Bad intentions can yield good results”; and “Categorizing fear is calming.”

Holzer began creating these works in 1977, when she was a student in an independent study program. She hand-typed numerous “one liners,” or Truisms, which she has likened, partly in jest, to a “Jenny Holzer’s Reader’s Digest version of Western and Eastern thought.” She typeset the sentences in alphabetical order and printed them inexpensively, using commercial printing processes. She then distributed the sheets at random and pasted them up as posters around the city. Her Truisms eventually adorned a variety of formats, including T-shirts and baseball caps. (From MOMA.org)

Jenny Holzer, Survival Series, 1986
http://classes.dma.ucla.edu/Spring05/25/artists.php?name=holzer&works=3

In the Survival Series, Holzer explores other methods of presentation. Survival Series (1983–1985), which warned about the dangers of everyday living, were blazoned on enormous electronic signboards in public spaces.

From https://walkerart.org/collections/artists/jenny-holzer

Barbara Kruger, Untitled (Your body is a battleground), 1989
“Much of Kruger’s work pairs found photographs with pithy and assertive text that challenges the viewer. Her method includes developing her ideas on a computer, later transferring the results (often billboard-sized) into images.[5] Examples of her instantly recognizable slogans read “I shop therefore I am,” and “Your body is a battleground,” appearing in her trademark white letters against a red background. Much of her text calls attention to ideas such as feminismconsumerism, and individual autonomy and desire, frequently appropriating images from mainstream magazines and using her bold phrases to frame them in a new context.
Kruger has said that “I work with pictures and words because they have the ability to determine who we are and who we aren’t.”[15] A larger category that threads through her work is the appropriation and alteration of existing images. In describing her use of appropriation, Kruger states:
Pictures and words seem to become the rallying points for certain assumptions. There are assumptions of truth and falsity and I guess the narratives of falsity are called fictions. I replicate certain words and watch them stray from or coincide with the notions of fact and fiction.[16]

Image and Text: https://en.wikipedia.org/wiki/Barbara_Kruger#/media/File:Untitled_(Your_body_is_a_battleground).jpg
Untitled (I Shop Therefore I Am), 1987
Image: https://www.widewalls.ch/consumerist-culture-art-10-artworks/
BARBARA KRUGER: BELIEF+DOUBT 2012–ONGOING
Part of an initiative to bring art to new sites within and around the building, this installation by Barbara Kruger fills the Lower Level lobby and extends into the newly relocated Museum bookstore. Famous for her incisive photomontages, Kruger has focused increasingly over the past two decades on creating environments that surround the viewer with language. The entire space—walls, floor, escalator sides—is wrapped in text-printed vinyl, immersing visitors in a spectacular hall of voices, where words either crafted by the artist or borrowed from the popular lexicon address conflicting perceptions of democracy, power, and belief.

At a moment when ideological certitude and purity seem especially valued, Kruger says she’s “interested in introducing doubt.” Large areas of the installation are devoted to open-ended questions (“WHO IS BEYOND THE LAW? WHO IS FREE TO CHOOSE? WHO SPEAKS? WHO IS SILENT?”), while the section occupying the bookstore explores themes of desire and consumption. At once addressing the individual, the museum, and, symbolically, the country, Kruger’s penetrating examination of the public sphere transforms one of the Hirshhorn’s key public spaces.

Text + Image: https://hirshhorn.si.edu/exhibitions/barbara-kruger-beliefdoubt/
Guerrilla Girls, Guerrilla Girls Definition Of A Hypocrite, 1990
“The anonymous collective Guerilla Girls fits into a rich tradition of protest artists who employ words for explicitly political ends. In particular, the group uses language to reconsider gender discrimination and violence. “What do these men have in common?” one of their 1995 posters asks. Below the bold black wording, photographs of O.J. Simpson and minimalist artist Carl Andre
 appear. The answer to their provocation? The state accused both men of murdering women (Simpson: his ex-wife Nicole Brown Simpson; Andre: his wife Ana Mendieta). Both enjoyed acquittals and avoided jail time. The Guerilla Girls discuss the prevalence of domestic violence beneath the pictures. They also include a tagline at the bottom: “A public service message from Guerilla Girls conscience of the art world.”
Another famous work, Do Women Have to Be Naked to Get Into the Met Museum? (1989), critiques the lack of art by female practitioners in major institutions. Across the Guerilla Girls’s oeuvre, wry ideology becomes an art form. Their messaging—and its situation within the institutions it critiques—supersedes all other aesthetic concerns.”

Image and Text: https://www.artsy.net/article/artsy-editorial-13-artists-highlight-power
Recent project by the Geurilla Girls at MOMA, 2020 See their website for ongoing activities

https://www.guerrillagirls.com/

Pluralism, Deborah Roberts, 2016

Roberts identifies dozens of Black names that Microsoft Word identifies as misspelled. Series of prints.

Shelley Niro, The Shirt (detail), 2003
Shelley Niro, The Shirt (detail), 2003.____ Uploaded by: Whyte, Murray

“In “The Shirt” – a video that debuted at the 2003 Venice Biennale – Kanien’kehaka (Mohawk) artist and director Shelley Niro parodies the archetypal tourist tee-shirt from the point of view of First Nations Peoples as an exploration into the lasting effects of European colonialism in North America. Facing the camera directly and poised against the landscape of “America”, an Aboriginal woman with biker-like accessories bears a sequential series of statements on her tee-shirt that together comprise a discourse on colonialism. The darkly ironic and yet brutally truthful messages of “The Shirt” draw attention to the history of invasion that indigenous peoples have experienced in North America. By presenting the tee-shirts as souvenirs and memories of these impositions, Niro’s work suggests that the consequences of colonialism are still active today. The Shirt is an ironic and humorous take on colonialism enacted through text on T-shirts worn by an Aboriginal woman (artist Hulleah Tsinhnahjinnie). Directly facing the camera with the landscape of “America” as a backdrop, the woman poses in shirts that bear a sequential series of statements that together comprise a discourse on North America’s troubled past.”

Text:https://www.gallery.ca/collection/artwork/the-shirt
Image: https://www.thestar.com/entertainment/visualarts/2017/05/21/shelley-niro-the-way-of-the-subtle-warrior.html
Joi T. Arcand, Northern Pawn, South Vietnam, 2009
Joi T. Arcand is a photo-based artist and industrial sculptor from Muskeg Lake Cree Nation, and she knows that words, that letter forms, shapes and glyphs, “change the visual landscape,” that they are how we go about practicing new ways of looking. Words are emotional architectures, and Arcand calls hers “Future Earth.”

Here on Future Earth is a series of photographs that Arcand produced in 2010. In a phone interview, Arcand explained to me that this is where her photo-based practice and her interest in textuality synched. Arcand wants us to think about these photographs as documents of “an alternative present,” of a future that is within arm’s reach.

For this series, Arcand manipulated signs and replaced their slogans and names with Cree syllabics. By doing this, Arcand images something of a present beside itself and therefore loops us into a new mode of perception, one that enables us to attune to the rogue possibilities bubbling up in the thick ordinariness of everyday life. Arcand wanted to see things “where they weren’t.”

Hers is not a utopian elsewhere we need to map out via an ethos of discovery. Rather, Arcand straddles the threshold of radical hope. She asks us to orient ourselves to the world as if we were out to document or to think back on a future past. That is, Arcand rendered these photographs with a pink hue and a thick, round border, tapping into what she calls “the signifiers of nostalgia.” Importantly, these signifiers are inextricably bound to the charisma of words, to the emotional life of the syllabics. The syllabics are what enunciate; they potentiate a performance of world-making that does not belong to the mise-en-scene of settlement.”

Text and Image: https://canadianart.ca/features/optics-language-joi-t-arcand-looks-words/
Joi T. Arcand, Amber Motors, 2009
Image: https://canadianart.ca/features/optics-language-joi-t-arcand-looks-words/

Nadia Myre, Indian Act, 2002
“Indian Act speaks of the realities of colonization – the effects of contact, and its often-broken and untranslated contracts. The piece consists of all 56 pages of the Federal Government’s Indian Act mounted on stroud cloth and sewn over with red and white glass beads. Each word is replaced with white beads sewn into the document; the red beads replace the negative space.
Between 1999 and 2002, Nadia Myre enlisted over 230 friends, colleagues and strangers to help her bead over the Indian Act. With the help of Rhonda Meier, they organized workshops and presentations at Concordia University, and hosted weekly beading bees at Oboro Gallery, where it was presented as part of the exhibition, Cont[r]act, in 2002.”

Text and image: http://www.nadiamyre.net/#/indian-act/

Eleanor King, No Justice No Peace, 2015
Latex Paint on Wall, 80FT x 12FT
The Peekskill Project, Hudson Valley Center for Contemporary Art

Image:http://eleanorking.com/index.php?/projects/wall-texts/
Jon Rubin, The Last Billboard, 2010-2018
Above Text by Alisha Wormsley

“Founded in 2010, The Last Billboard was a 36 foot long rooftop billboard located on the corner of Highland and Baum in Pittsburgh, PA, USA. Each month a different artist was invited to use the billboard. The custom designed billboard consisted of a rail system with wooden letters that were changed by hand.

The Last Billboard ended operations in April, 2018 after artist Alisha Wormsley’s text was removed from the billboard by the property’s landlord under pressure from area developers. “

Image and text: https://www.thelastbillboard.com/about
Kameelah Janan Rasheed, Are We There Yet? (and other questions of proximity,destination, and relative comfort), 2017
Kameelah Janan Rasheed, A QUESTION IS A SENTENCE DESIGNED TO ELICIT A RESPONSE. TODAY, WE WANT TO KNOW WHAT THE SLOPPY FUTURE HOLDS (detail), 2018. Installed and on view at the Brooklyn Museum

2. WRITE: Select TWO artworks from above to write about. Compare and contrast the different ways the artists use media (materials, platform, format) to express their message. How is the medium relevant to the message in each case? How are viewers expected to relate to the text in each case? (Write approx. 250 words).