Bella

Artist Multiples

Final Matchboxes

For my artist multiple I made matchboxes that were in conversation with female rage. As a young, female-presenting artist, and not simply an artist but a person, I have come in contact with adult babies too many times. Often, they are male. The frustration that women seem to carry with them and conceal behind apologies and higher roads is a feeling that I’m sure many can relate to, and it is one that is cyclical. This meaning, the fact that we constantly have to remain professional while these men attempt to remove our agency of their own accord, and then when we stand up for it they have a tantrum? ridiculous.

But, as I am told “this is just the way things are”. B U L L S H I T. These are only the way things are if we allow them to stay this way. I know so many strong and capable women. Women who are aware of their agency and own it. we. need. to. speak. out. we need to burn things down. we need to yell and scream and tell them what they’re doing is not okay. AND because we are trained from such a young age to sit still and pretty, we can do all of this, while remaining professional. Professionalism does not equate to being quiet or sitting still. Clearly.

My artist multiple of matchboxes are just a small drop in the puddle of the fight to “burn the patriarchy”. I believe in my generation. I believe we can make a change. and I believe that as artists, we have a unique perspective and advocacy on matters such as these.

Process photos

I tried a couple of different options for the “i dare you” at the bottom of the box. Originally I just had text, like I did on top, however, I didn’t feel like this was the most successful option. I then dried my ink out a little and printed full black with “i dare you” carved out. I allowed the ink to try a bit so that the bottom would resemble a sort of ashy burnt look.

I have to finish them a little with some kind of coating, because of the material of the matchbox itself the printmaking ink feels a little dry and as if it could be scratched off. I want the coating to be matte for the boxes though, so the burnt effect remains.

further thoughts in process

Sitting with my ideas and designs for a couple days I have decided to go with the pink matchbox and have the text “Ask me why I’m mad.” printed on the top with “i dare you.” printed small on the bottom of the box. I have decided to put the vertical graphic of the women on the inside of the matchbox, underneath all the matches, so only when you have used all the matches are you able to see the release of the woman screaming.

working through ideas

First I looked at colours for possible ideas

These were my favourite;

I liked the blue but it made me think of weddings and baby showers. The red was nice but I was worried about the aggressive on aggressive and having it be “too much” in a way. I wanted the text or graphic I chose to speak in conversation with the colour of the box, rather than fight for attention. I loved the green but just cause I loved the green, I didn’t think it would work very successfully for what my concept was. The pink was the winner.

I then went in and started toying with different text ideas I could print onto the box. I’ve decided to carve intaglio blocks to have slightly imperfect printing on the boxes and have them vulnerable and messy.

These were two of my original ideas;

Jumping off from these ideas, specifically the text “Ask me Why I’m mad” I came up with 4 more possible designs.

These first two were good but not “just right”

The next two are my preferred ones;

original brainstorming

My first thought was to work with matchbooks. Simply because I collect and enjoy matchbooks and it felt very true to myself as an artist to create this as my multiple. I toyed with the idea of working with a zine concept I’m working on right now for a future exhibition however, after discussion, matchbooks seemed to be the overwhelming yes, and also something I’ve wanted to create for a long time so it felt right.

I want to make matchbooks that are a little passive-aggressive, or aggressive-aggressive… I love the Michael Drebert poster we have in the classroom that playfully and vaguely discusses using all the available light to make a fire in Vancouver, hopefully, one that is big enough.

Book project PDF’s

Book project Processing

Layout Option 1

Pages would continue similarly

or

Layout Option 2

CONTINUED WITH MY PHOTOS and then

and such and so forth for each person and their rolls.

MY THOUGHTS ON LAYOUT

I think that the first layout is more successful and allows more freedom throughout the arrangement of all the photos. I also have a significantly larger amount of photos than the other contributors, simply just cause I pulled from more rolls and shoot more often. I think the separation would be jarring and wouldn’t flow as nicely. Especially after having pages upon pages of my photos and then just a couple pages each of theirs.

My question is then, should I credit line each photo with a name? To give credit where credit is due? Or will that muddy the layout and the names at the front are enough?

full page spread? just the cover? full page bleed?

Book project continued thoughts…

I feel strongly about the idea of using my “bad photos”. I’ve gone through handfuls of rolls looking for all my technically wrong photos and I feel like I’m lacking in content. I reached out to some friends who are not studio art students but shoot film every now and then to see if they’d be willing to participate.

The idea that all these different people are shooting film, not just photographers or photo-based artist like myself, plays conceptually into an overarching umbrella of how photo is viewed as an art form. Of course, this is not the main idea in my book, nor do I want it to be. But it definitely brings an interesting field of thought to the table, and one that many photographers are aware of in our day and age. In fact, one that photographers have been aware of in one way or another throughout all of history.

Book Project initial thoughts and ideas

Automatically I was interested in doing some kind of photo book. I was swayed by the large collection of photos and textbooks I have that tell a narrative story connecting the two.

I want to use my own photos, likely film, as that’s what I prefer to shoot and shoot more often.

Looking through my rolls and negatives I want to use the photos that would generally be discarded or brushed off. I’m not sure if I want text alongside it still. I toyed with the idea of lists, as that’s another interest of mine, but after speaking with Diane we agreed it would be too separate from one another, and would be like an amalgamation of two books in one, which is muddy and not the goal.

TORONTO TRIP – October 21st

The trip to Toronto was so nice! I loved MOCA a lot. From the concrete permanent installation on the first floor, to the contemporary sculpture and photo above it was a beautiful experience overall. I always enjoy seeing contemporary art, especially because of the different ways to install and hang that are not standardized museum technique. It’s very reassuring as a young artist to see different ways to exhibit work and I find contemporary establishments are always where I’m able to see this, especially if the exhibition is not strictly photography, as photography is always hung differently than a painting would be.

I thoroughly enjoyed Liz Magor’s work. The way that she used sculpture and sculptural techniques was very thought-provoking and the inherent “strangeness” of the works itself made it incredibly interesting visually and conceptually. (Also, I want one of those flashlight-holding monkeys as a desk light)

Dancing in the Light was also a beautiful exhibition to walk through, and I loved seeing the curatorial work of the show. Having over 40 artists in it the portraiture exhibition was vast and as a student who’s been enrolled in many museum studies courses, curatorial styles are always of interest. The collection of books was an incredible installment in the exhibition, creating a conceptual and participatory element to the exhibition which is an evergrowing and important idea in museum and gallery culture.

The video project her name shown at TPW was a beautiful moving piece. The set up of couches, bean bags was so smart for what the film was and what it spoke about. The couches are “grandpa style” for “familial and physical comfort” as stated in the artist’s statement. The room where the film was shown is also painted yellow to enhance the feeling of ceremonial living, as this colour is often used in ceremonies. After watching the film I researched the artist duo and their words behind the exhibition and in doing so read about the adjacent room to the film room, where they created a smudging room we did not explore greatly, cause of time. This room is painted blue to feel reminiscent of Saddle Lake. Each decision was made so purposefully, and this is incredibly admirable in an artist and so nice to see so clearly in exhibition spaces and artist statements.

Kensington Market is always a space full of art and joy. It’s also a dangerous place for my wallet, but I never regret it.

Video Project

afterthoughts

In the future, I think I would personally remove the zoom-ins. Though I agree that it allows the viewer to see the more intimate moments I think it’d be more successful if they were able to find those on their own. I also think if we shot in a higher resolution this would be more successful as well, rather than having the grainy effect showing low-resolution quality.

In our piece cows, the boys followed our instruction “be a cow” and explored this idea physically and mentally for a 10-minute period. It was raw and touching and I think Jillian said it best when she wrote ” Small differences occurred; some would moo at one another, others laid in the grass alone. Cumulatively, however, each male became a cow, a female, not a horned bull. In a sense we have allowed for the male participants to use their bodies in a transformative manner. In this state, they seemed to convene in a deeply honest manner that veers away from the hyper-masculine social codes young men seem to adhere to.”

FILMING October 5th

The filming went so well. We set up two mics. One in a tree out of the frame and one on the ground behind another tree on the opposite side. If we were to do this again I think we’d be more deliberate with how we began the recording, ensuring we started them all at the same time so that editing went smoother. The filming itself was good. We took the boys to a field and introduced them to the idea loosely, without telling them any conceptual meaning behind it. We had the camera set up already so they just had to begin. We shot a straight video for 10 minutes and cut it down in post. I like the idea of a long-shot video of this.

It was also just really nice to watch the boys explore this activity. It was really beautiful in a way I don’t think any of us expected.

Process Part 2

We’ve been back and forth with this idea. Even at one point toying with the idea of changing it altogether. However, we wanted to create a piece that we not only feel passionately about but also enjoy.

After a meeting on October 2nd, we came to a solid conclusion on what exactly we wanted and even how we would expand our idea if given the opportunity in the future and we’ve come up with a conceptual analysis that we thoroughly enjoy and are excited about.

Through additional research, we came across the master’s thesis of Florence Fitzgerald-Allsopp entitled Becoming-with-Animal: Cultivating a Feminist Understanding of Human-Animal Transformation in Contemporary Performance Art, which provided us with very helpful information relevant to our conceptual foundation of the piece as well as inspiration from other art mentioned throughout the thesis.

The idea of having men come in and act as cows is encouraging the males involved to play with the unknown territory of the animal they don’t know well, as well as the female gender. As I’ve mentioned in previous posts, cow is a term for female cattle. It evokes a certain image in a person’s mind.

If I say cow you’re likely picturing a black and white spotted cattle, likely with an utter, likely with no horns. Maybe in a pasture, possibly grazing.

If I say cattle you’re probably picturing the same thing but multiplied, possibly adding a male in there as well.

However, if I say bull I’d take a shot in the dark and say the image that comes to mind is a brown cattle, with horns, maybe a ring in its nose.

These key terms are important to our process. Giving the subjects the word cow as the basis of their improvisational performance inherently gives them the image of a female cattle and so urges them to act as such, without us having to provide this additional information for them.

We aim to represent this vulnerable state of exploring the unknown, in both animal and gender, with our male volunteers. We want to react to the idea of historically gendered animalistic tropes and view this through transformative performance.

It will be interesting to see how the men react to this with such little prompting. I’m sure some will be embarrassed and others fully embracing of the performance. It may be helpful for some to have others around acting as cows too, and for others possibly harmful (in a sense of self-conscious ideas). They will be in a safe and guarded space, away from pedestrians and on lookers, but the lens of the camera is also an eye on them which some of them, I’m sure, will be very aware of.

Source : Fitzgerald-Allsopp, Florence. (2019). Becoming-with-Animal: Cultivating a Feminist Understanding of Human-Animal Transformation in Contemporary Performance Art. 10.13140/RG.2.2.31102.43840. https://www.researchgate.net/publication/334165173_Becoming-with-Animal_Cultivating_a_Feminist_Understanding_of_Human-Animal_Transformation_in_Contemporary_Performance_Art

Process Part 1

To begin our process we contacted men that we know and asked them to take part in a performance art video project. We did not always share what we were making, leaving the actual improvisation up to the men at the time of filming, to create a more genuine experience.

We made and hung posters throughout campus; In Zavitz, the Bullring, Alexander Hall, and at the Gym. We also posted them through our social media to get intrigue from people online.

TUESDAY

I was not present for this mid-way critique, as I got Covid. However, I got very disappointing news from my group members while I was laying at home praying the vid away.

From what I was told, our idea did not go over well and there was lots of negative energy thrown at it, including from people who had previously been excited about our idea.

I am disappointed I had to miss this crit, as I wish I had been there to defend our idea with Jillian and Zoe.

We will do further research on the behaviour of cows however I disagree that we should have the men do the same. Part of the idea behind the project is the subtle social commentary on the role reversal of having men act as cows when “cow” is a term used in direct connection with a woman. Because of this role reversal, men should not know the immediate ins and outs of what it is to be a cow. We are acquiring male-identifying cis men. They have no experience with the idea of what it is to be a woman. As I stated previously in the early stages of conceptualizing this piece “men may be pigs but women are cows”. This unknowing improvisation based on assumed life and behaviour is an important aspect of the project.

Idea and Conceptual Ties

Last week when talking with Megan, myself, Jillian and Zoe (ZoZo) formed a loose idea of what we wanted to do for our video art. When talking it over with Megan she was very excited to see our final project and urged us to explore the idea further.

The idea of our video is to herd together a collection of men, bring them to a field, and ask them to improvise as cows.

Not only is this idea comedic but it also speaks to many larger themes and ideas seen in the world.

Cattle are something that, especially in Guelph, we see fairly often. Everyone has memories of road trips, small or far, where they see cows out the window and for some reason point and say “Cows!”.

Cattle are in the farming industry in more ways than one but are also well-loved as farm animals of less industrial scales.

They have many personality attributes that are similar to humans. They are socially complex; they can make friends, hold grudges, mourn, cry,. They show signs of advanced cognitive abilities, figuring out problems and enjoying the results of completion when they do.

This connection of cattle to the human experience creates play in our video, past that of the up-front humour that we will see with men acting as cattle.

Another playful anecdote of the video is the social commentary on how the term “cow” is used as a negative connotation to a woman, as many things are. Men may be pigs but women are cows. Using males to create a scene of “cows” in a pasture brings in a role reversal without outwardly attacking the entire male population.

If we had the men act as pigs the project would be much more surface-level.

Overall, the act of bringing in people to improvise as animals ties human nature to the animalistic tendencies that we have within. Cows are not the most aggressive animals, in fact, people are much more aggressive overall, however, it still connects human nature and animal nature together.

This video project will not only introduce generalized humour, but also force people to think about animalistic tendencies of human nature and cruelty, the human experience and subtle social commentary.

Meeting with Megan Arnold this week was very beneficial. It was nice to get to talk to an artist who is so young and open to ideas.

I was also a fan of a lot of Megan’s work that she shared with us.

As some of you know, I am not a fan of creating video art. In fact, the only reason I agreed to take this class was because I made sure there was less video art than the previous semester’s experimental studio. I seem to have been tricked a little bit, as here we are…making video art, but nonetheless.

One of my issues when it comes to making video art myself, past the fact that it is simply not what I enjoy creating, is the fact that with my art I hold it to a specific ideal of aesthetic. With my main focus being photography I am able to control all the elements going into it, and even if it’s an abject photo I can create a world in which that abjectness is the ideal. I enjoy video from a cinematographic lens.

I have a large interest in film but that is not what we’re aiming for in this course and though art is subjective, in school it often feels as though we are curving our practice to please each professor and their created ideals.

My favourite piece of Megan’s that she shared with us was “A Deal with Dog”. Part of my enjoyment of this piece was definitely derived from the fact that it was visually pleasing to my own eye. The blowing grass, the arching hills, the complimenting colours of the outdoors.

The piece itself had a touch of this cinematographic feel to it while it practiced Megan’s art techniques of comedy and cringe.

Environmental Art & Artist Research

Katie Patterson

I have become enamored with Katie Patterson’s work.

Future Library is a project that I am excited to share with my children and sad that I won’t get to experience it when the books are printed. I hope one day I can attend a ceremony for the handing over of a manuscript

The vastness of Patterson’s projects is what really gets to me. Not only Future Library most of her pieces.

One of my favourite pieces she has is To Burn, Forest, Fire. In this piece, she created sticks in incense to represent the first and the last forests on earth. As quoted on her website she said “Humans have used incense for thousands of years, mostly as a bridge to what dwells beyond the everyday, through prayer, oblation, and ritual. To Burn, Forest, Fire places that experience into the context of deep time and the living Earth community.”

Patterson created these two sticks of incense and then furthered the piece even more by taking them to a “variety places across Helsinki, and beyond” to burn them in almost a subtle performative way.

The immense research and time spent on this piece is eye-opening to me. The scientific nature of art that Patterson creates is a conversation that I don’t often experience in my own practice and it is one that I admire greatly.

On her website, she includes graphics of each forest with descriptions of the scent.

Another piece I simply adore is -there lay the Days between- in which Patterson created a tickerboard that displays the number of days the sun has risen since the earth was formed. Each sunrise the number changes.

Patterson’s works go beyond the concepts of space and time while closing the gap between the viewers and the cosmos. She shrinks the vastness of the universe in a minimalistic aesthetic to create a comfortable view of eternity.

Sources ;

https://katiepaterson.org/

https://www.futurelibrary.no/

Nina Katchadourian Book Stacks

When we spoke of Katchadourian’s book stacks in class I had some immediate ideas with my own library. Because of this, I chose not to use my own books. I went to my partner’s house, whose library is overflowing, and got to peruse the shelves to look for titles that stood out to me. I compiled a list of those titles and pulled some books to get started.

I think it was beneficial for me to use books I was not familiar with. Not only did it open up possibilities visually, but it also allowed me to play with titles I may not have encountered otherwise, and not be hindered by the bias of the narrative between its pages.

I chose to photograph them on a black background because I love how some of Nina’s photos are so stark. I used just natural light and a black drop cloth and tampered with the exposure as much as my phone would let me. Some are too dark for my preference but I tried to use it as another aspect to the story the spines were telling. I also tried to play with the frames of the photo and created compositions I believed fit the narrations.

For one specific stack – “We so seldom look on love/run towards the danger/together” – The colours on the spine of the bottom book were too dark with not enough contrast so I ended up shining a light on the word together to brighten it in the photo. This created an illuminative effect on the word but not the author and I think it successfully highlights the story being told in such little words just that much more.

In the stack with the most books I wanted a space between two books, to act as a breath or a comma of sorts. Originally I used thin white spined books but wasn’t content with the aesthetic of the image so eventually I found a thick hard cover book and turned it around so all you could see was the pages. This worked well.

The stack – “Other people/as they see us/side glances/the unsettlers” – Is my least favourite final photo. Not because of the spine choices, but rather the creases in the worn-out book “as they see us” and how it becomes almost difficult to read. I’m sure I could attribute this to some purposeful and conceptual meaning, but it was difficult to shoot and annoying to settle. Nonetheless, it was an interesting and meaningful stack.

FINAL IMAGES

I’d be interested to work with books again in the future. One thing that interests me greatly is the documenting of the “destruction” of books over time. I am someone who prefers a soft cover to a hard one because I like it when my books are noticeably read. I dog ear my pages and don’t mind a tear and sometimes, if it’s the best option, I’ll fold the book up a little and shove it in my back pocket. Some readers think this is pure blasphemy, so, I think documenting these rips and tears and dog ears and creases could be an interesting concept to look into for future art.

Bella

tattoos

For my tattoos, I had 2 projects I was working with.

The first is a part of my ongoing topic of being a young person diagnosed with “invisible diseases”. I am diagnosed with IBD and liver diseases. The main liver disease is a degenerative disease which means eventually, sooner rather than later, I’ll have to get a liver transplant for a new “lease on life” as this rare disease comes with a life expectancy. As an artist I have a unique way to communicate and teach the community about these diseases in a way that a student in a STEM program may not be able to.

My first tattoo project utilized this outlet as I had people fill out forms to get their “diagnoses” from me.

On this form, one of the questions was to correctly define IBS and IBD. Not one person correctly named both of these medical problems. In fact, some people left that question completely blank. I was then able to teach them the names during their tattoo “session” with me. It also allowed an opening for a conversation on what it was like being a person diagnosed with these.

FOR REFERENCE: IBS = IRRITABLE BOWEL SYNDROME and IBD = INFLAMMATORY BOWEL DISEASE

For my tattoos of diagnoses, I took sentences from my actual medical forms and had them covering my stomach. Even just having the first sentence from paragraphs on my forms was enough to make people ask and wonder and be generally taken aback by my own diagnoses.

I chose a smaller font so that people would be forced to look, as well as the exact font used on my forms to give it a more accurate look.

My idea grew quite a bit, as originally I knew I wanted to play with an invisible disease but was toying with the idea of labeling oneself and having my tattoos say “I HAVE CROHNS DISEASE” and “I HAVE LIVER DISEASE” whereas most everyone else’s would read “I DO NOT HAVE CROHNS DISEASE” and “I DO NOT HAVE LIVER DISEASE”. I’m glad I was pushed to take a more introspective look at the conversation the tattoos would be having on the body and how they would interact with the wearer and the people around them.

My second project didn’t have as much deep conceptual meaning, but it was near and dear to my heart in a different way. I am a gatekeeper at heart. I like what I like very passionately it is visceral and aggressive and I become protective and sometimes even a little mean about it. Specifically Wes Anderson. Now I KNOW many people love him, as they should, they just don’t love him as much as I do. At least that’s what I have to tell myself. Is this unhealthy? Maybe. But I’ve found ways around it. I keep him just for me and I just can’t have people talk to me about him. This has been a problem as of late though because he’s released a trailer for his new film Asteroid City and since everyone knows how much I love him, people have been trying to talk to me about it. It has been driving me insane. So I took matters into my own hands and created “DON’T TALK TO ME ABOUT ___________” tattoos.

Now MINE said, “DON’T TALK TO ME ABOUT WES ANDERSON”-

-but everyone else had a blank line that I had to fill in for them. Ironically, forcing them to talk about what they didn’t want to talk about. I chose to look at this with a gatekeeping lens, however, some people chose to use topics they simply didn’t want to talk about. I enjoyed the different perspectives, as some people are healthier and do not gatekeep as aggressively as me. Sadly, I think I could cover my whole body with “DONT TALK TO ME ABOUT _________” tattoos. I also loved how these tattoos worked out in the world. I wore mine to work the next two days and its funny to see people’s reactions and sometimes even their attempts to talk about exactly what my body was telling them to NOT talk to me about.

I brought these tattoos to other classes and have continued to put them on people when they ask.

parents video

For my parent’s video I wanted to work with the footage my parents took of my brother and I when we were younger. This meant I had to go through our old VHS tapes and strip footage off of them. I included background music from a short film entitled “The Boy, the Mole, the Fox, and the Horse” which was a book my parents used to read to us when we were younger.

I chose clips where my parents were talking to us, or in them, or even clips of their parents. Often times the things my mom is saying are things she still says to us even now.

I also created this as a sort of gift for my parents. Since all our home videos are on VHS and our VCR is long dead, having this video is so important for them, in fact, they’ve asked me to make it longer and create an archive for us of the videos on a more accessible technology.

It was really interesting to watch back these old videos at the point in my life I’m at now. I never realized truly how much Hungarian my father spoke to us. They’ve always spoken it around us and Tas and I know the phrase or two that are said around the house, but my dad use to only speak to us in Hungarian, and once I started to talk and talk in English the Hungarian that was spoken directly to Tas and I dropped out a bit.

I know I mentioned wanting to add audio of phone calls over parts of the video, specifically with an interest in bookending it. I still want to, however, I had some problems with DaVinci and also a sad lack of time to have phone calls with my parents and brother.

I think I linked the timeline to the memory stick. and not my laptop? So I’m unable to edit the videos unless I have the memory stick plugged in and the audio files on my desktop. I’m not too sure how that works but to add new audio in I’ll have to completely rework the files, a feat of which I’m not quite at the level to technologically resolve quickly and easily.

This being said, I will continue this project as it does feel a bit unfinished to me still. Nonetheless, I am happy with how the final video turned out for the class.

As I’ve said before, video art is not my forté, nor my interest, so I was content with my abilities in editing and technique and overall finished aesthetic.

Video Art; Terrible ASMR

For my video art I took clips from different ASMR videos and frankensteined them together to create a video that I hope depicts how I feel watching, quote on quote, “good” ASMR.

I don’t enjoy regular ASMR. I don’t get that tingly nice feeling. I get skin crawling I want to die feeling. This video evolved from my original idea of just using terrible sound clips, as I wanted it to appear like ASMR. This meaning, I wanted it to have the regular setup of microphones or POV.

I also included some clips from a popular ASMR eating video to enhance the fever dream esc feel and also edge the audience a little bit, for lack of better terminology.

At some points, there are extra audio clips added in, however, not throughout the entirety of the video, as the silence of the background is a key factor in ASMR. I also played with clip lengths, having some very sporadic and choppy moments and other long periods of video clips.

I hope you enjoy?

Video Art; Research

For my presentation, I wanted to talk about something I actually watch from time to time and it made me realize I have a very boring search history. This is not to say I don’t indulge in youtube videos every once in a while, but I definitely lean more toward television and film if I have the time to sit down at watch something.

This being said, I do tend to click on music-based videos more often than not. I watch a lot of music videos, but these are not as *niche* as some other music-based material. Music videos historically began around 1894 and picked up throughout 1900 to 1940s to the 1960s and so on, as technology improved. In the ’80s MTV began; a unique channel that showcased music videos. MTV was huge and music videos were highly digested. Nowadays it’s less likely that the average person sits down to watch music videos in the same way that they were once consumed.

Focusing on other aspects of a “music” “video” there’s a genre of internet video nowadays where people will listen to and rate an album. One of the youtube channels that does this through youtube is HTHAZE. (I’ve included a video I’ve seen multiple times, however, it is not technically part of my presentation as, since its the whole album, it’s over 40 minutes long)

There are shorter versions of these types of videos that are now appearing on youtube shorts, instagram reels, and tik tok. For example;

@creativedifferences

No chick hicks catchphrase this time let’s see if it stays up. #cars #pixar #lightningmcqueen #shboom #rascalflatts

♬ Life is a Highway – Rascal Flatts

Clearly, this “genre” plays with many different features and the thing that threads them all together is that they’re all simply listening to an album. They differ in length, style, framing and quality.

I think historically it’s interested to see this new type of video appear, especially looking into the history of a music video as a whole and understanding that an artist’s creation may not be as popular as it once was. Though artists still come out with music videos and people do watch them from time to time, it’s not like the days of MTV. The consumption rate is not even close to comparable. However these album-rating videos have loads of views; especially the short easily digestible ones, as sen on tik tok and other short-form video apps.

It’s also interesting to note that these videos of music rating are subgenres of a much bigger and overarching genre of just videos that rate things in general.

I’m unsure why this genre is so popular, perhaps because you can truly apply it to anything…and people do.

There are rating videos about people, animal breeds, foods, apology videos (which is a whole other thing…), couples, thirst traps, products, outfits, chess openings and everything under the sun.

Every once in a while a trend pops up in line with this genre, most recently a huge video genre was the “tier list” videos, wherein people would create a tier list which titles of their choosing and place miscellaneous things within them.

The tier list videos also range in length; from 30 seconds, to 15 minutes, to 45 to an hour.

Videos in this genre are an umbrella to almost every other genre, as rating things can be applied to literally everything.

*If we focus once again on the first video and the idea of “recapping” an album for an audience so they don’t have to listen and form their own opinions. This is a genre in itself. There are recap videos for a myriad of shows and movies and they seem to be increasing in popularity as well.

It makes more sense to recap a 15-season show than a 60-minute album to me, but this being said, I watch the album ones and not the shows so basically I’m a huge hypocrite.

the internet is weird.

Make your own GARLAND BANNER

*UPDATED PHOTOS*

I’m really glad I reshot Performance Driven. Not only are the photos in higher quality, but they were also shot in a better light, which overall documents the piece in a more successful way. I also played with some different posing, which was really fun and I ended up with some images that I love!

*The blog did seem to lessen the quality*

PERFORMANCE DRIVEN

The excerpt I ended up choosing from “Dirty Words” by Tammer El Sheik was ‘performance driven’. The entire quote this excerpt is from is “; the zany is associated with emotional labour and the performance driven conditions of the workplace;”. I have to be honest, when reading the article both originally and thinking about highlighted ideas afterward, I was simply reading the words rather than consuming them, so the sentence that this excerpt is a part of played no role in what I decided to do.

I had many ideas going into this, but I knew I wanted to use the foil letters from a HAPPY BIRTHDAY sign for that happy and bright celebratory look. What I did not think about beforehand was that HAPPY BIRTHDAY only includes a finite number of letters, which lead me to do some frankensteining while creating my final piece.

Some of my other ideas included a wide array of works, including putting “our disinterested engagement” up in the library, or “activities of consuming” above the dinner table. Some were even more literal/illiteral, like hanging “glass of milk” on the alternative milk fridge at the grocery store.

I ended up choosing “performance driven” hung above my bed because frankly, it makes me laugh. I wanted to hang it above a bed because I wanted the initial thought process to be as if I was labeling myself as a performance driven individual when it comes to sex. Though this is an important view of the piece, in the final photo of it in the space I wanted to have my laptop open on the bed, as I use my bed for much more than just sex. My bed also acts as a study area a lot of the time, as I don’t really have a desk in my main space. Because of this, labeling myself as performance driven also opens me up to a vulnerability beyond sex and into a sense of self. I cannot count the number of times I’ve been told to “not worry so much” when it comes to grades or to art-making. When I sit to work on my laptop, I’m sat right between the dips of the words, as shown in the photo below.

“Performance driven” can be read as a positive or a negative. When it comes to work and grades being performance driven can be a good thing, but it plays as my fault. In sexual innuendos of performance driven this banner opens a whole new can of worms, as that can not only be negative or positive; But also plays into the idea that the sexual content via pop culture that I am fed shows unrealistic ideals of how a woman partner should be during heterosexual sex, squeing “performance driven” in a new way. This could then infer that whomevers bed it hangs above is not being genuine in their sexual experiences, but rather, being driven to give a “good” “performance”, though that performance may be false.

Using Text As Art

“Joi T. Arcand is an artist from Muskeg Lake Cree Nation, Saskatchewan, Treaty 6 territory, currently residing in Ottawa, Ontario” (joitarcand.com/bio) Arcand is an artist who works in photography and graphic design and has been “characterized by a visionary and subversive reclamation and INdigenization of public spaces through the use of Cree language and syllabics”

Arcand works with her personal connection to language and creates pieces to present, not only her own relationship with the nēhiyawēwin language but also the language as a whole, visible to the public.

Her recent text works use neon signs to illuminate and highlight the language in a way not seen before.

The images above are from Arcand’s solo exhibition in 2019 she used to want to be a ballerina. This exhibition highlights Arcand’s childhood dreams of becoming a ballerina and, as with many of her other works, toys with the energy between Western and Indigenous elements.

Above are pieces from the 2017 project wayfinding wherein Arcand works with themes of “old school tagging” and the ancient art of wayfinding. An article in “BackFlash” highlights the theme and idea that “wayfinding has been described as being both a process of calculating one’s position in time-space by estimating distances traveled, and of being deeply attuned, watching signs and visualizing what lies ahead…we should all be watching for signs to understand the direction she’s motioning us towards”. I believe there is also something to be said about the connection wayfinding has with the earth, as it shares the inherent connection that many Indigenous tribes have with the land, once again reminding us of Arcand’s indigeneity. This project included both neon signs, as well as, installations in public spaces, merging two of Joi T. Arcand’s practices together.

Below, from her series Here on Future Earth; Northern Pawn, South Vietnam, and Amber Motors (both 2019), depict more of Arcand’s works out in the public eye, rather than in an exhibition space. “The two sentences come from words spoken by Joi T. Arcand’s mentors, offering contradictory descriptions of Arcand’s ‘authenticity’ as a Cree woman and as a second-language learner of Nēhiyawēwin.” (https://www.mercerunion.org/exhibitions/space-joi-t-arcand/) Arcand’s works join the ongoing fight to recover languages that are lost, or becoming lost, as language is an integral part of cultural identity.

Here on Future Earth; Northern Pawn, South Vietnam, 2019
Here on Future Earth: Amber Motors, 2019

Joi T. Arcand continually provides viewers with thought-provoking pieces and opens doors that people may have not even realized were right in front of them. Her connection to her sense of self and her life as an Indigenous person tackles the reclamation of Cree language and syllabics as well as indigenizing public spaces through visionary concepts.