Artist, actor, writer, director, comedian, an internet celebrity . He also defines himself “virtual cross-country explorer, a comedic performance enthusiast, a social experimentalist.” His projects touch several different topics: entertainment, advertising, architecture, environmental, trade. He is constantly busy making lists of potential inventions, neologisms, models for making money, games, websites, characters and video.
“Horowitz once worked on a project called “Coffee in the Park,” in which he would serve free coffee to people at Alamo Square park with a coffeemaker powered by extension cords coming from his house. It took one hour to heat up a single cup of coffee, while Horowitz interacted with the somewhat irritated bystanders. It was a prank, but it also was a kind of social practice piece, where he interacted with the public.” From KCET
“I was working as a photo assistant for Crate & Barrel. While on set one day, I wrote “dinner w/ marc 510-872-7326,” my name and cell phone, on a dry erase board featured in a desk product shot. A few months later, the catalog, containing my dinner invitation, was printed and sent to millions of people. I eventually received over 30,000 calls from people wanting to dine with me. As a result, I traveled the USA in a tiny RV for a year dining with strangers.” M.H.
“I put together a group exhibition where the art only hung for one minute.”
Anonymous Semi-nudist Colony, 2009.
“I try to encourage the buttoned-down residents of Nampa, Idaho to semi-express themselves by donning ski masks and taking off a few items of clothing. The result is the city’s, and probably the world’s, first anonymous semi-nudist colony.” M.H.
Business Aerobics, 2009.
“I visited Athens, Alabama to introduce a small business to my world famous Business Aerobics course. I’m available to teach this course at your business, just let me know. Do it and watch productivity go through the roof.” M.H.