We all recognize Apple’s famous “i” branding on many of their products. Rather than limiting the use to solely electronic devices, why not also apply it to qualities?
By: Nathan Kasprzyk-Heuff
(H)iQuality
One thought on “(H)iQuality”
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Hi Nathan, – you haven’t explained the medium this is intended to be – are they buttons? And how did the lecture on multiples and the artist examples inform this idea?
Also why these “feelings?” – why would they be a brand? And since not all of these are feelings – what is the common denominator? And how does take up the subject of the commodification of affect in our current historical moment? These seem kind of joke-y and cute – it’s hard to see the objective of them – or a real system at play. You could go somewhere if you really appropriated a design and a system – with a twist – but you need to be clear in your intentions and the connection of your work to the assignment… But thanks for giving this a shot – I will ensure this effort will contribute positively to your final grade.