“Increase Your Albedo! is an ongoing project involving sculpture, fashion and interventionist performances. It is an investigation into latent mythology. The more reflective the Earth, the less sun is absorbed and the cooler it stays. Ice and snow are white. When they melt, the earth gets less reflective, warmer. More ice melts, and it gets even warmer. We want you to increase the overall reflectivity of the earth by wearing white. Albedo is the measurement of the earth’s reflectivity.”
See more from Canary Project on the Albedo website here.